How to
Shop for an ISP to Host your Business's Website
You'll find a wide range of prices for Internet Service Providers
(ISP's). Pricing is a consideration of the experience,
hardware & connection speeds, and services available to
you, the client.
We characterize ISP's in three categories:
1. Part-Time Hobbyist
ISP's - These are often priced very nicely. but if you need
some new service or technical support, you'll just have to wait!
Price is the attraction here, not service. Hardware is minimal.
One way to tell if you have a part-time hobbyist is to telephone
one and see how long it takes to get a reply. Another is that
access is available in only one community. Be careful here.
While this can be very good, it could be unreliable, too. Never
set up an on-line store with such a hobbyist ISP, but if you
have a business-to-business site that won't attract a large
number of hits each week, it may work for you. Check some of
their business customer's Web sites periodically to see that
(1) you can contact them and
(2) download (viewing) speed is adequate.
2. Small Businesses
ISP's - These ISP's take the whole enterprise very seriously.
The ones who will survive know that excellent customer service
is necessary to grow their business. You'll find technical support
is available fairly quickly. Often tech support personnel will
be on-call and work out of their homes with beepers. As the
business grows, the tech support personnel will be in the office
during regular hours. Prices are competitive and service is
often very good. Look for expansion of local access numbers
to various areas of your state. Some of these specialize in
services to specific business types.
3. Large Businesses
ISP's - These deal in volume. They have in-house technical
support, and often provide many services to businesses, though
their level of flexibility is down from the small business ISP.
They aren't so eager to please, so customer service sometimes
suffers. Prices for personal ISP account will be competitive,
while prices for business services are often somewhat greater
than the small business ISP's. They have the best equipment
and fastest connections to the Internet.
Does Your Business Need a Custom Domain Name?
The short answer is YES,
unless you expect to do a minimal amount of business on the
Internet.
A Domain Name:
Increases name recognition
Makes it easy for customers
to remember your address
Indicates you are a serious
Internet presence
Protects your Internet
advertising investment from the possible failure
of your Internet Service Provider
Allows your Internet
address to go with you,
even to your own in-house server if necessary
What kind of Name Should You Choose?
Choose a Domain Name
which is:
Memorable
Short
Fairly Immune to Misspelling
Pronounceable
Directly Related to either your Business's Name or Core Field
Innovative ideas
are what makes the world turn!

Our goal
is to make the world turn and notice your companies web site!
Arias Multimedia Design
805.494.8383
ariasjg@adelphia.net